Our Mission
We want to bust the myths and limiting beliefs about what it takes to be a profitable business. Instead of relying on pushy marketing tactics, woke washing, and doing more and doing it faster, and growing like crazy. I want to flip the script and talk about how businesses that are true to their purpose are more sustainable and more profitable.
Our business aligns with our personal values of honesty, transparency and integrity.
Our
Values
Conscientiousness, Honesty, Integrity.
I believe our business is a microcosms of the world we are building, and through it we can achieve personal success while also creating real, lasting, impactful change to the most insidious problems facing the world.

About the founder
Archana, a CS professional for 10 plus years and proud parent of two dogs – had been dabbling with the idea of starting something where she can make a difference and give back to the community she comes from. She conceptualised the brand in 2018 and slowly worked towards bringing it to life. She loves spending time with her furry kids, walking bare feet on the ground and deep talks with her husband, Abhinav.